Asif joined Omnicell in 2020 and is spearheading International Marketing. Prior to joining Omnicell, he was Snr Global Director of Marketing and Strategic Alliances at UiPath. He has served senior leadership roles for a number of organizations within the IT industry including, Nlyte Software, NetApp, IBM and Microsoft. Asif holds a master’s degree in Business Administration from Preston University, MA in Marketing/Marketing Management from Birmingham City University and Chartered Marketing from University of West London.